Originally posted on 25 April 2012.
The catalogue for the Mettoy archive here at the Museum of Childhood is now on-line, and you can see it on the Archives pages of our revamped website. It’s the first catalogue to be available online, but more, listing our other archive collections, will be following shortly.
The catalogue lists the contents of the 12 volumes of press cuttings in more detail and, with many volumes numbering over 600 pages, there’s a lot of information held within them about the company and its products. Although there’s obviously a large amount of material relating to Corgi, other toy ranges are also well-represented.
As these advertisements for trade shows demonstrate, Mettoy had a very varied and prolific output. As we’ve previously blogged, these volumes were collected together by the Mettoy Playthings Marketing Dept., and as a group form a fascinating insight into Mettoy’s marketing activities and product development, as well as a picture of 20 years of the British toy industry.